Vlog: How Service Differentiation Can Accelerate Carrier Ethernet Revenue

Due to the rise of ‘dumb pipes,’ communications service providers (CSPs) need to ensure the delivery of high-bandwidth and high-quality service to end-users and can thus accelerate Carrier Ethernet revenue. By combining service-level specifications and bandwidth profiles of Carrier Ethernet with service quality visualization, operators can ensure a high quality of experience (QoE) for end users and ensure that service expectations are consistently met, if not exceeded.

There are many ways for a CSP to differentiate their services, including offering something unique and different from competitors to generate revenue. In fact, this is critical to customers’ QoE. CSPs must implement service differentiation, which allows them to increase competitive service offerings, minimize churn and boost revenue.

There are three kinds of service differentiators that CSPs can employ: price, performance and offering. It’s important for a CSP to incorporate all three of these aspects because it will allow them to offer better quality and more cost-effective Carrier Ethernet. Check out this video for further information on why this is such an important topic:

Christopher Cullan

Mr. Cullan serves as Director of Product Marketing, Business Services Solutions for InfoVista's service assurance solutions for communications service providers and their business services. Mr. Cullan has spent close to 20 years in the IT industry, 15 of which were spent in a consulting capacity working for both a large IT services multinational and later a small boutique firm focused on the healthcare industry. As a network architect, he has provided design, implementation, integration and project management services to the financial services, utilities and healthcare sectors. Mr. Cullan joined InfoVista in 2006 to provide pre-sales services for InfoVista's Canadian territory and strategic U.S. accounts before becoming product marketing manager. He was among the first group of individuals to secure his Carrier Ethernet Certified Professional designation from the Metro Ethernet Forum. Mr. Cullan is based just outside of Toronto, Canada and received a bachelor of mathematics degree from the University of Waterloo.